Written By: Matt Bucci
Originally posted: 10/16/17
We chose the Shaka as not only our logo, but our voice as well. There’s something to be said for the weight one hand gesture can have. As cliche as it sounds, the Shaka says far more than any sound that could come out of our mouths to spread our message. It has no native tongue and makes two fingers into an adequate translator between languages to say, “Hey friend, it’s all good here.” French philosopher, Ferdinand Saussure, said that language is an inadequate method of expression meaning we can say how we’re feeling but no one will ever know EXACTLY what we mean. Words become too complicated because of this, always struggling to arrange them in the right way to say the right thing and I still fumble over every syllable. That’s why the Shaka is the simplest way to say the simplest thing… GOOD VIBES ONLY!
At Cha Vibes, we live by this. We’re not rocket scientists nor the great philosophers of our generation. We’re simply a group of people trying to have the best time possible both for us and anyone around us. We hope that every one of our stickers seen or piece of apparel worn translates to a smile and positivity. The Shaka is our best way to both promote our brand and spread our message.